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United Nations & Beyonce World Humanitarian Day – Content Design

Dirt Empire was invited by director Kenzo Digital, in partnership with UN OCHA, Droga5 and Ridley Scott & Associates, to produce and direct the animation for a performance in the UN General Assembly Hall. The goal, using Droga’s Thunderclap platform, was to reach one billion people with Beyonce’s U.N. performance.

Brazilian interactive studio SuperUber supervised all technology and engineering. It was the largest indoor compound curved screen ever created – a complex and sophisticated project. It was custom designed to mold to the inside of the General Assembly Hall. The screen spanned 224 ft X 46 ft (68m X 15m) and surrounded the audience with a 240 degree immersive projection. Ten synchronized and mapped projections covered the screen with 200,000 lumens, creating one continuous giant image.

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