In collaboration with The Windmill Factory…
Dirt Empire was commissioned to design and execute the large scale data visualization of a stream of AI insights from a mixed martial arts fight.
It was a live display of Heed’s AI-backed analytics of sensor data from a live sports event. Put on display during Werner Voegel’s keynote for AWS re:Invent 2017 it was hosted by Heed’s founder Mati Kochavi on a 140-foot 12,000 x 2000 LED wall at the MGM Grand Arena in front of 15,000 people.
Dirt Empire interpreted multiple real data streams and whitepapers into a two-minute animation experience. The fighters were as 3D point cloud data using Scatter’s RGB DepthKit and manipulated as live avatars that reacted dynamically to data events from the live fight.
AGT International/Heed Case Study
Heed’s Mati Kochavi on Fan Engagement – Sports Pro Media
140′ x 20′ x 40′ Performance
Animation and Art Direction: Nicholas Rubin & Bobo Do
Animation Studio: Dirt Empire
Producer: Ana Constantino
Animators: Bobo Do, Nicholas Rubin, Peter Panton, Eddy Katt, Elizabeth Lee and Julian Pepe
Original Music and Sound FX: Dave Hodge & Finger Music
3d DepthKit Capture: Andrew Gant
Motion Capture: Zach Shukan
Designer: Matthias Kaeding
Technical Assist: Eric Chang
Keynote Designer: Mikhail Gervits & Kari Mullholland
Fighters: Edson “JR” Barboza & Marc “Bonecrusher“ Diakiese
Announcers: Maya Tuttle & Sky & Soliel
Fight Director: Michael Duffey
Stage Manager: Vicki Shenk
Video Control: Tommy Crews
Special Thanks: Boris Kizelshteyn, the Heed team, Clementine Seely, Will O’Hare, Joe Trombino, Mathew, Leah Siegel, & Cameron Thompkins.
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